Coaching & Mentoring

Michael C. Williams has been announcing professionally for over 25 years. While many may know Michael primarily as a Ring Announcer, he’s put in just as many hours as a PA Announcer, a Host / Emcee, a Spokesman, a Motorsports Announcer, and as a Race Announcer for Marathons and Triathlons.

When Michael was starting out, there was never anyone for him to turn to. No one to ask questions, no one for training or coaching, and certainly no one offering any mentoring.

It took the entirety of Michael’s first 10 years to begin to see the ‘Path’ and the ‘Way’ to success. It was only then that he was able to begin understanding the so-called “secrets” of how to always get to the next level, and how that could lead to a full-time career.

For the majority of the second half of Michael’s career, he’s been training, coaching, and mentoring other announcers. And now, Michael can unequivocally assure any dedicated up-and-coming announcer the following…

If YOU are ready to put in the requisite time and energy, and willing to take on the level of necessary perseverance, Michael can take everything that he’s spent the past 25+ years figuring out on his own, and enable you to learn it, and succeed with it, in just a fraction of the time.

Starting out in this business can be daunting. Michael successfully launched his business over 25 years ago with absolutely no guidance or training, and without the advantage of a coach or mentor. Michael built a unique road map to success on the strength of his own relentless persistence. As your Business Coach, Michael will freely share everything needed to make you successful. Michael’s goal is to help you achieve the same level of success in a fraction of the time that it took him to figure it out all on his own.

BUSINESS COACHING

All Coaching sessions are 1-on-1 with Michael, and conducted LIVE from the "Virtual Training Studio". Your face-to-face sessions will be, in-depth, interactive, and highly personalized. Coaching will always include appropriate time for technical training elements, complete with drilling and rehearsing.

To maximize their effectiveness, all Sessions are conducted online in the fully-immersive environment of the “Virtual Training Studio”. This process allows anyone to learn, train, and rehearse in an environment that emulates the actual sound and feel of a real Live Event atmosphere. This all-encompassing learning experience can only be found here at Live Event Announcing.

Michael's individual coaching plans begin by addressing the fundamentals for success, Mindset and Actions.

Your Mindset

Any successful Announcer begins here...

Your Actions

These 10 elements are how you KNOW if an Announcer is on the right path for Success.

TIER 1 COACHING TOPICS

The Basics:

• Focus: What is it really? Why is it so critical to your success?
• Preparation: You will not believe what is needed. Embrace it or fail.
• You are on the job from the minute you leave home.
• ”100% prior to Call Time“. Separating out the true Professional.
• On Site = ”On” ...and at all times!
• Here’s what’s most important to the Producer / Director / Promoter.
• A person’s Name. Attention to detail sets you apart.
• Sponsors. Over prepare on your own, but seek approval before you over deliver.
• Post Event follow up. The one thing you must do every time.
• Review: Videos, websites, photos.

TIER 2 COACHING TOP

Your Career:

• “Career Top 10” Let’s get to work on yours.
• “Top 5… Right Now!” Immediate improvement before your next event.
• Developing & Defining your Delivery: Mastering your ‘Technicals’.
• Creating your own “Brand”. It’s NOT what you think.
• Your Image is always one step in front of you. Don’t neglect to invest.
• TV / On-Camera Basics. What to expect? What is expected of you?
• The importance of Breathing to your success. An Introduction.

TIER 3 COACHING TOPICS

The Business:

• Getting yourself to the NEXT level is the first step to making it a Career.
• The critical "Best Practices" that an Announcer must put in place prior to accepting any work.
• Marketing yourself. Getting your Name out there the right way.
• Contacting prospective clients. The right way, and the many wrong ways.
• Creating YOUR appropriate “Fee Structure”, and how to communicate it.
• There's a right way to work “cheap”. When, and most importantly when NOT, to do it!
• The “Secret” to increasing your Fee Structure -- is no secret at all.

ADVANCED COACHING TOPICS

• Creating a specific "Framework" that ensures you are representing yourself effectively, and making sound professional decisions.
• The Keys to utilizing your TIME to strategically and efficiently build your career.
• “Are you seen as a VALUE, or as an EXPENSE?”
• "Creating your irreplaceable Value"
• "Your Breathing is Your Craft".
• "Define your own unique Delivery".
• "From Vocal Basics to the Technicals".

MENTORING PROGRAMS

This “side-by-side” program is both comprehensive and personalized, and covers all aspect from Advanced Announcer & Vocal Training to Business Coaching.

* Limited Program Availability. Please inquire PRIOR to Enrolling.